Google Algorithm Update 2019: All about Google BERT Update
Google, on 24th October 2019, introduced a new update for webmasters, which is named as BERT Update. As soon as the update was officially released, countless marketers introduced their knowledge about the latest Google Algorithm Update of 2019 and how it will impact your search results.
Google, on its official blog, narrated the necessity of search language understanding technology, i.e., BERT, for complex search queries. And finally, they have rolled out the new algorithm update to understand the user-queries better and boost its query processing system.
Yet, many of the digital marketers are not well acknowledged about the BERT update, how it will impact the SEO. Alongside this, some other marketing people are populating this update with countless myths.
So, let’s dive into BERT Google Update and derive maximum possible knowledge about it.
What is BERT Update?
BERT is the acronym of Bidirectional Encoder Representations from Transformers. Google introduced BERT as a neural network-based technique that helps in natural language processing. It is an advanced technology that allows anyone to learn the question-answering system with their own.
The primary reason to integrate BERT in the Google Search results is to understand better the conventional/complex queries, which are hard to understand by the machine.
How Will Google BERT Update Impact SEO and Online Business?
Undoubtedly, the effect of BERT will be seen on the content. Similar to previous Google updates, the shallow content will never be appreciated and has a high priority to face negative consequences in terms of traffic, Google penalty, or more.
For SEO & Digital marketing agencies, this update brings the new way of creating content that better defines your topic and serves all sorts of long-tail queries. Content relevancy with the user-keyword is a plus to your efforts.
Furthermore, for the users, this update comes out as a boon to get the expected results on SERP. This update will deliver exact results for complex and conventional user searches, improving the user experience on the results page.
How Do We Optimize for The BERT Algorithm Update?
Is it possible to optimize your website/marketing strategy according to the BERT algorithm update?
The answer is ‘YES.’
Google has directly mentioned in its press release that there is no direct way to optimize your content/website for BERT. However, following the Google guidelines and writing for the user (not for Search Engine) is always suggested by Google.
Creating a lengthy content with flooded long-tail keywords is worthless as well as harmful for your website. Instead, a better focus on creating a reliable content that can serve maximum in-depth information to the user is what Google loves the most; and prioritize in the search results.
BERT Algorithm Myths
Creating new strategies based on BERT myths can be hazardous for your business and agency. So, before making a new strategy or updating your existing marketing plan, you should know the common BERT myths.
Myth 1: BERT Update means, start working on long-tail keywords.
Reality: Google has not rolled the BERT update to target the websites with long-tail keywords. Instead, the primary purpose is to improve the understanding level of every user-query and delivery of the best possible search result.
Myth 2: BERT is a small Google update, so you don’t need to worry at all.
Reality: Most of the digital marketers still consider it as a small update that won’t affect any business to a greater extent. Yet, Google has notified that this latest BERT update affects 1 out of 10 English queries in the USA. So, losing 10% of readers are a significant ratio to acknowledge the loss.
Myth 3: BERT is the biggest Google update of all time.
Reality: In the press release by Google, it has mentioned that this advancement (BERT Google Update) is one of the most significant leaps in search history. But this doesn’t symbolize BERT as a massive update above core updates, including Panda, Penguin, etc. So, this entire piece of knowledge is crucial for every digital professional who is looking forward to serving their clients across the globe.